The Deal: Dream Awake

The Brief

The Production Family partnered with Dream Awake to support the creation and launch of The Deal, a landmark permanent immersive experience aboard the historic Minghua cruise ship. Combining large-scale production delivery with immersive storytelling, the project transformed a newly restored cultural icon into a series of interconnected performance environments, guiding audiences through a rich and cinematic journey unlike any other in the region.

Specialisms

Production Management
Technical Direction and Delivery
Technical Management

Project Highlights

Led the delivery of a major international immersive theatre project in partnership with Dream Awake, working across cultural, technical and geographical boundaries to realise a permanent visitor attraction.
Integrated a large-scale audience experience within the historic Minghua cruise ship, sensitively balancing creative ambition with the constraints of a landmark heritage environment.
Developed and delivered a series of bespoke performance spaces embedded throughout the vessel, transforming existing areas into highly immersive theatrical environments.
Coordinated complex technical, scenic and production requirements across multiple locations, ensuring a cohesive audience journey throughout the experience.
Worked closely with creative, design and local delivery teams to translate an ambitious immersive concept into an operationally robust and sustainable permanent installation.
Managed the unique logistical challenges associated with delivering a production within a former cruise ship, including access, infrastructure and integration within an active visitor destination.
Helped create a seamless, guided audience experience that blurred the boundaries between performance, environment and storytelling.
Successfully contributed to the launch of a flagship permanent attraction, combining immersive theatre, experiential design and large-scale technical delivery within one of Shenzhen's most distinctive cultural landmarks.