Refuge Flag: No Red Flag is Too Small
Brand Activation
The Brief
To deliver the physical installation for Refuge's "No Red Flag Is Too Small" campaign at Outernet London for International Women's Day 2025. The campaign sought to raise awareness of the subtle warning signs of domestic abuse, encouraging the public to recognise that concerning behaviours should never be dismissed as insignificant.
Working alongside Refuge and the wider creative team, The Production Family was responsible for the production management, fabrication and installation of a large-scale immersive environment, transforming one of London's most visited public digital spaces through the integration of physical and digital content.
Specialisms
- Event Management
- Construction Management
- Health & Safety and Compliance
Project Highlights
- Designed and fabricated 50 bespoke reusable red flags within our in-house workshop, creating a scalable installation system that could be efficiently deployed onsite.
- Developed a detailed spatial layout and flag placement strategy to maximise visual impact throughout the venue.
- Delivered full onsite installation, technical coordination and live site management.
- Worked closely with video content designers and Outernet's technical team to integrate physical and digital campaign elements into a single cohesive experience.
- Ensured all installation works were delivered safely and efficiently within a high-profile public environment.
- Helped transform one of London's most prominent cultural and entertainment destinations into an immersive platform for an important social awareness campaign.
