Lightroom: Ed Sheeran PLAY Launch
Pop-Up Album Launch Event
The Brief
The Production Family partnered with artist management and the record label to transform Lightroom for the launch of Ed Sheeran’s PLAY album. Combining scenic design, technical delivery and meticulous production management, the team created a visually striking campaign environment featuring bespoke guest experiences and shareable content moments, delivering an event that brought the album’s creative identity to life.
Specialisms
- Props and Dressing
- Art Direction
- Technical delivery
- Sound design
What we achieved
- Delivered the production and transformation of Lightroom for a high-profile album launch, creating an immersive environment aligned with the PLAY campaign identity.
- Worked collaboratively with artist management, label representatives and creative stakeholders to translate campaign visuals into a live event experience.
- Designed and delivered bespoke scenic elements and guest-facing installations, creating memorable moments for press, invited guests and social media content capture.
- Managed the technical, scenic and logistical requirements of a fast-turnaround live event within a complex venue environment.
- Coordinated suppliers, fabricators and on-site delivery teams to maintain programme deadlines while achieving a premium finish throughout the space.
- Ensured all event elements maintained consistency with the album’s creative direction and wider campaign objectives.
- Successfully delivered a polished, high-impact launch event for one of the world’s most recognised recording artists, generating a visually distinctive experience for both audiences and media.
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