Kraken Rum: The Kraken’s Revenge
Brand Activation
The Brief
Continuing our ongoing relationship client Cow PR, to manage and deliver an experiential Halloween event for Kraken Rum. During a pandemic, the in real-life gaming experience evolved to become an hybrid activation, in which audience members directed Game of Thrones star Iwan Rheon around an online game in real time.
Specialisms
- Health and Safety
- Hybrid Event
- Stage Management
- Production Management
- Technical Management
- Talent Management
‘Thank you so much for all your creativity and hard work in putting the game together. It was scary as hell. I especially like the way you constantly refined gameplay with each playthrough: Your constant commitment made the game shine’
What we acheived
- Navigated Covid restrictions to deliver a hybrid event that delivered an intimate, and thrilling Halloween experience to audiences at home.
- Delivered a technically demanding activation in a tight time frame.
- Enabled our clients to engage over 200 participants via online game experience, 100 pieces of coverage, 1.2m social media reach and 4.3k new followers for Kraken.
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