The Ghoullery
Brand Activation
The Brief
Working alongside Cow PR, we transformed The Vinyl Factory, Soho into The Ghoullery, an immersive Halloween experience centred around some of the country's most infamous haunted artworks and paranormal curiosities. Through scenic build, lighting, sound, special effects and a bespoke audio guide, we created a fully immersive journey that blurred the line between exhibition and theatre
Specialisms
- Production Management
- Scenic and Dressing
- Technical Management
- Art Department
- Props
Project Highlights
- Production direction from concept development through to delivery, overseeing experience design, scenic build, art direction and installation.
- Transformed The Vinyl Factory, Soho into a multi-room immersive exhibition through integrated lighting, sound, special effects and technical design.
- Created six distinct gallery spaces featuring haunted artworks, paranormal artefacts and atmospheric storytelling, supported by a bespoke audio-guided visitor experience.
- Delivered a high-profile public activation in the heart of Soho, managing the build, live operation and de-rig of the experience.
